Kohinoor's acquisition by Adani Wilmar will enhance AWL's position as the industry leader in the basmati rice

Adani Wilmar has announced that it has purchased the iconic basmati rice brand "Kohinoor" from McCormick Switzerland GMBH

. The purchase will grant Adani Wilmar Limited exclusive rights over the brand "Kohinoor" Basmati rice as well as the "Ready to Cook," "Ready to Eat," and meal portfolio under the Kohinoor Brand

Adani Wilmar Limited, commented on the Adani Wilmar purchase of Kohinoor, saying, "Adani Wilmar is glad to welcome Kohinoor brand to the Fortune family.

The Kohinoor Brand will strengthen our position as the industry leader in the Food FMCG area because of its high brand recall

The acquisition will fuel the next level of growth to AWL and widen the portfolio to cater to premium customer segments across rice and other value-added food businesses

AWL is poised to become a formidable player with the addition of the Kohinoor brand in the India

The Kohinoor brand portfolio comprises of; “Kohinoor" - for premium Basmati rice; “Charminar" - for affordable rice and “Trophy" for HORECA segment